I broke a man's heart today. At least, I hope I did.
The difference between 800 visitors and 45 real humans. Why GA traffic numbers lie and engagement tells the real story.
He was worried because RB2B was only identifying about 5% of his visitors in relation to his GA.
GA showed him nearly 800 visitors in the last few days.
He assumed something was wrong on our end.
What he didn't realize was that his average engagement time was two seconds and almost no one was coming back.
Once we separat…
